Last week, SFI conducted a series of six SFI Program Participant Dialogues across the U.S. and Canada, last week. During those dialogues, SFI, Inc. shared its strategic direction and vision, and also heard from Program Participants about how to add more value to sustainability efforts and ensure consideration of key priorities. The webinar focused on SFI’s recent accomplishments and upcoming planned activities related to SFI’s strategic direction. SFI, Inc. asked state SICs how to bring greater value to to Program Participants and heard state perspectives on challenges and opportunities in the marketplace and more broadly. These participants are in leadership positions responsible for sales, marketing, communications, sustainability, conservation, community engagement, and corporate strategy – and other Program Participant employees interested in engaging with SFI.